138 Sportsbook is one of the newest and probably the most successful new bookmaker to arrive on the online sport betting scene. Website made its debut in February 2012 and since then it has become a leading sports bookmaker in Asia. They have also made a great impression among European customers with offering the unique Asian betting experience. This bookmaker is licensed and regulated by Isle of Man, that is known to be one of the highly respected gaming jurisdictions in the world so you can enjoy fair and reliable services with the high security when it comes to money and personal information.
We continue this 138Sportsbook review with a table where you can find all off the basic information about this bookmaker. More detailed reviews about user experience, betting odds, sport and market coverage, banking methods and customer service are then presented in further sections.
138Sportsbook website has a black, red and white theme with Chinese symbols in their logo on the top right corner, reminding visitors that this is indeed an Asian bookmaker. A little Asian influence can be seen in the header of the sidebar windows and the middle banner with the flashy colors. Betting interface has a clean design and is well organized with content that is straightforward. Website is available in several different languages, among theme you will find English, Chinese (Mandarin), Thai and Vietnamese. You will have no problems navigating through individual sports and markets, as well as adding them onto the betting slip. Betting slip is not the best feature they have, it is located on the bottom part of the page so you can not see it all the time as you have to scroll yourself down and navigate across to view the full betting slip. When it comes to mobile experience there is not much they have to offer. The page is adapted to work on all mobile devices but it just looks like a squeezed form of the original page and does not work as a web mobile application. The website is only available in portrait mode and a lot of scrolling has to be done before getting to the section or market/event that you want.
Welcoming bonus is offered in the form of special bets on your first deposit and when you place your first bet you will be entitled to receive a free bet in the amount of 50% of the first stake up to 100£. In addition to 50-50 sign up bonus, 138SPortbook offers a wide range of daily promotions and you will quickly see that they are trying to be innovative and different than other bookmaker colleagues.
Payment and withdrawal can be made through several different chanels from popular credit/debit cards such as Visa, Mastercast to eWallets Neteller, Ukash and Skrill. Minimum deposit is set to 10£ with the maximum varied between 200£ and 10.000£, depending on the payment method and are usually processed immediately. If you have any question about the payment or any other area, you can conntect customer support 24/7 via telephone, email, fax, live chat and even twitter. They are known to be very friendly and efficient when it comes to solving customer request.
Betting, Odds and Sports coverage
Different sports covered by 138 Sportsbook are the typical mainstream US and European sports. There is 22 different sports in total, among theme you will find Soccer, American Football, Tennis, Ice Hockey, Handball, Basketball, Golf Snooker, Hurling and among others Formula 1. One of the biggest downsides is that the most popular sports in Europe such as Basketball, Handball and Ice Hockey are being neglected.
Conclusion of 138Sportsbook review
As a young company that has arrived on the betting scene it is impossible to have all the aspects of the game covered. They do have some areas that they could improve, specially in developing the mobile application, bigger league and sport coverage of Northern European sports. On the positive they have great customer service and interesting promotions and bonus offers. Website does not offer the best user experience out there but it still does a very good job.
So what are your thoughts about this Asian bookmaker. As we all know, experiences with different bookmakers and decision on who is the best in the industry, always comes down to personal desires and needs of each individual. So we invite you to help us complete 138Sportsbook review with your thoughts in the comment area or rate this bookmaker with the five point star rating system on the top of the article.