William Hill is not a big name just in the UK but is also one of the best known bookmakers in the world. Founded in 1934, they have over 80 years of betting experience. In 1998 the company joined an online betting community and where one of the first online betting providers. With more than 3 million customers all over the world they employ more than 16.000 people. They have more than 20 different sports available and great customer service 24/7. They have one of the largest UK retail betting estate, serving hundreds thousands of clients. They have a license to operate in UK and they operate under the license issued by the Gibraltar government. They have a very user friendly website with clean design and organized content. Additional to live streaming, William Hill also offers Live streaming for all the main sports such as Soccer, Basketball Tennis, Cricket and Horse Racing. When it comes to the Promotions, William Hill does not offer huge amount of bonuses. For all the new customers there is a welcoming bonus in the form of £20 of free betting.
The table bellow contains a quick overview of William Hill review with all the basic information about this bookmaker. What follows are some quick thoughts on betting odds, sport and market coverage and user experience with this bookmaker.
William Hill website is not one of the best out there with a little confusing layout and not the most user friendly design. When it comes to functionality, the site is pretty quick with no unnecessary additional clicks to get you to your league section. Everything you need is always listed in the main left section of the webpage. In comparison with other online bookmakers, they have decided to have sports listed in a horizontal menu rather than a vertical one. Betting slip is always available, regardless of the page you are in and there is a special section with nice graphic reminding you of the upcoming evens.
Betting, Odds and Sports coverage
William Hill is known to not have the best margins in the online sports betting industry, but when it comes to major leagues their odds are well accepted. The exceptional profit margins are in basketball with only 3.5%, while in soccer a profit margin is around 5.6%.
Three odds formats are available, namely decimal, fractional and american. Odd quality is really one of the best out there, as they do not have a habit of changing odds very frequently.
In the special bet market they offer a wide range of different bets you can place, specially when it comes to football or tennis. In addition they offer a wide sport coverage in live betting section with additional feature of live streaming on several sports such as Soccer, Tennis, Basketball, Cricket and Horse Racing.
Conclusion of William Hill review
When we talk about William Hill, we have to know that this is one of the oldest and most reliable bookmakers on the internet as well as in offline services. They have a wide sport coverage and a good live betting section with additional live streaming available. Maybe not the best odds you can find, but still this is just one of the few things that doesn’t qualify them as a number one bookmaker on review sites.
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